When you get into your car on frigid winter mornings, the warmth of your breath fogs the windshield.  That fogged windshield offers us a Lesson Found on the current business environment.

A few months after she bought it, I was driving my mother’s new car.  I was distressed because I couldn’t clearly see out of the windshield.  Everything seemed foggy. Then I turned in the direction of the rising sun and couldn’t see anything.  That was when I realized the windshield had never been cleaned and I was experiencing windshield-haze common in new cars.

The hazy or fogged windshield is an apt metaphor for our decision-making ability in the current business environment.  As owners and CEOs, our path forward is far from clear. Where is the economy headed?  Will there be a second wave of COVID and, if so, how will consumers and governments react?  When will a vaccine be available, and will the supply be enough? Who will win the election?  And these questions don’t even include the uncertainties that predate 2020 such as accelerating technological changes; increased reliance on ecommerce; and ever shifting needs and tastes in both the B2C and B2B markets.

Even before last March, the number of decisions owners make daily could be mind-numbing. When you add in the realities of 2020, it becomes overwhelming – seemingly impossible for one person to deal with alone.  Joining a peer advisory group can alleviate the stress while conquering the “lonely-at-the-top” isolation felt by many owners. I’ve heard many a CEO and owner dismiss peer groups as a waste of time.  That is, until they experience a group and see for themselves the power of peers working together.

How does a peer advisory group work?

Imagine being a medical professional, such as a dentist, having to deal with both consumer fears as well as managing regulatory COVID “guidance”.  Or imagine being a contractor trying to figure out where the economy is headed and its potential impact on your business.  Now imagine bringing these issues to a peer group which includes the analytical minds of a lawyer and CPA as well as the creative mind of a marketer.  The outcomes are better decisions and better results for your business.  Equally important results include decreased stress and a sense of relief from knowing that you are not alone.

Are you a CEO or business owner unsure of the path ahead?  Curious if a peer advisory group might help propel your path forward?  Connect with me to learn more and explore whether a peer advisory group is right for you and your business.  Connect via email or call me – 717-439-6254.

Life brings us lessons every day.  Sometimes from expected sources.  And sometimes from sources and situations we never would have thought possible.  Either way, they are a gift found. I am fortunate to find these types of lessons regularly and wanted to share them with you with this weekly series of “Business Lessons Found”.
Did you recently receive the gift of a Business Lesson Found that has helped you with management, marketing or another aspect in business? We would love to hear about it. Comment below or send an email to let us know.

ACKNOWLEDGEMENTS:  Photo by Lukas Rychvalsky from Pexels.