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  • Building Sales – 1 Cookie at a Time Building Sales – 1 Cookie at a Time

    Building Sales – 1 Cookie at a Time

Building Sales – 1 Cookie at a Time

It’s Girl Scout Cookie season.  And the Girl Scouts’ new alliance to promote their cookies is the source of this week’s Business Lesson Found.

When you indulge in Girl Scout Cookies do you ever think: “This would make a great cake!”  The Girl Scouts have teamed with the Food Network to make this a reality. In a new show, Girl Scout Cookie Championship, bakers are challenged to feature the cookies in original baked goods.  From a marketing perspective, this show is a great way to extend the Girl Scouts’ reach. (more…)

  • The 2 Sides of Listening The 2 Sides of Listening

    The 2 Sides of Listening

The 2 Sides of Listening

Last week I went to have my blood drawn for my annual physical exam.  The results included a Business Lesson Found.

The technician’s first question was if I was there for a “wellness visit”.  After a moment to consider whether an “annual physical” is considered a “wellness visit”, I said “yes”. (more…)

  • Is your business’s customer service consistently excellent? Is your business’s customer service consistently excellent?

    Is your business’s customer service consistently excellent?

Is your business’s customer service consistently excellent?

Remember 25-years ago when hotel reservations were made by calling an 800-number? I recently reverted back, making a phone call to book my hotel reservation and, in the process, gained a Lesson Found. (more…)

  • Are your goals keeping you on target? Are your goals keeping you on target?

    Are your goals keeping you on target?

Are your goals keeping you on target?

Lessons Found for businesses can truly materialize from unexpected sources.  For instance, a valuable Lesson Found on business goals can be gleaned from a podcast contrasting two approaches to teaching (more…)

  • How older adults can increase sales revenue. How older adults can increase sales revenue.

    How older adults can increase sales revenue.

How older adults can increase sales revenue.

A recent article highlighted 94-year-old Martin Gerstell’s regular use of Uber.  Uber’s and Lyft’s efforts to market to Mr. Gerstell and his peers are the inspiration for this week’s Lesson Found.

It seems counterintuitive for Uber and Lyft to be directing marketing toward seniors. But a closer look reveals the opportunity. (more…)

  • Don’t Assume Your Way Past Higher Profits Don’t Assume Your Way Past Higher Profits

    Don’t Assume Your Way Past Higher Profits

Don’t Assume Your Way Past Higher Profits

I was reminded of the alternative definition of “assume” during a recent visit to the hospital with my mother. That definition offers us a Lesson Found on the importance to business owners of looking beyond their assumptions. (more…)

  • Does your voice invigorate your brand? Does your voice invigorate your brand?

    Does your voice invigorate your brand?

Does your voice invigorate your brand?

Speech scientist Rapul Patel remembers watching a little girl and a grown man conversing but only hearing one voice, no matter who was talking.  That is where our Lesson Found begins.

The little girl and grown man were both using synthetic voice devices that generated the exact same adult-male voice.  Clearly, that voice did not accurately represent the individuality of at least one of the speakers.  Situations like this spurred Dr. Patel to found VOCALiD, (more…)

  • VW Beetle’s “Think Small” is a Model for Big Innovation VW Beetle’s “Think Small” is a Model for Big Innovation

    VW Beetle’s “Think Small” is a Model for Big Innovation

VW Beetle’s “Think Small” is a Model for Big Innovation

Eight decades after its introduction, the last Volkswagen Beetle rolled off the assembly line on July 10th.  The innovations that extended the Beetle’s life are the source for these Lessons Found.

Total sales of the VW Beetle topped 23 million cars, making it the world’s fourth most popular car model.  This success is based on a history of innovations well beyond model updates.  For example, the Beetle’s  “Think Small” advertising campaign was (more…)

  • Is your company in shape for a long or fast ride? Is your company in shape for a long or fast ride?

    Is your company in shape for a long or fast ride?

Is your company in shape for a long or fast ride?

I was on a bicycle ride recently when another cyclist sprinted past me.  I immediately picked up my speed to catchup. That effort is where this week’s Lesson Found begins.

My instinct was to use this cyclist as a pacer to increase my own speed. (more…)

  • Increasing cash flow through innovative packaging Increasing cash flow through innovative packaging

    Increasing cash flow through innovative packaging

Increasing cash flow through innovative packaging

Which would you prefer:  A guaranteed $750,000 now or a possible $1,000,000 that you only get if everything goes according to plan?  This was likely the question Burger King marketers had in mind when deciding to offer a subscription for a daily cup of BK Café. BK’s decision is the catalyst for this week’s Lesson Found: Packaging products and services to increase cash flow and boost sales. (more…)