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The Small Business Forum: Owners Supporting Owners

In doing research for The Small Business Forum, I found two authors who succinctly describe a major source of frustration for business owners.  The first states: “One of the toughest things about starting a business is the feeling of loneliness and isolation…. The leadership position alone can cause loneliness and disconnectedness, and that sometimes results in self-defeating behaviors.”  I’m sure many owners can relate to this sense of “isolation” as well as the “self-defeating behaviors” listed by both authors:  Conflict avoidance, Procrastination, Intimidation or Subpar feedback to employees.

How can owners overcome this? Both authors point to building and regularly consulting with a trusted team of advisors.  This is perfectly describes the purpose of The Small Business Forum. (more…)

  • Planning:  Don’t put off until tomorrow. Planning:  Don’t put off until tomorrow.

    Planning: Don’t put off until tomorrow.

Planning: Don’t put off until tomorrow.

Do you know a business owner with a good idea for expanding their business but they “don’t have the time” to plan out let alone implement the idea?  This is the reason a client engaged my services. His idea was a good one: A natural extension of his market with little competition.  The owner just never took the time to create an implementation plan in the two years since conceiving the idea.  Then the recession hit and the business’ lack of diversification almost put him out of business.

So what was my client (or any of us) waiting for? (more…)

  • Succession Planning = Business Planning Succession Planning = Business Planning

    Succession Planning = Business Planning

Succession Planning = Business Planning

Business planning is an integral part of the Succession Planning process.  I was reminded of this when I read about a local lumber supply company closing its doors after 155 years of service.  Curious if this was now a common phenomenon for retail lumber yards, a quick internet search revealed five closing announcements since February.  All of them were family owned and, on average, been in business for 90+ years.  One common theme for these closing was competition from big-box national chains.

This is where a good Succession Plan comes into play. (more…)

  • What is a “Strategic Marketing Review” &                                                                           Why would I ever need one? What is a “Strategic Marketing Review” &                                                                           Why would I ever need one?

    What is a “Strategic Marketing Review” & Why would I ever need one?

What is a “Strategic Marketing Review” & Why would I ever need one?

I recently googled “strategic review” and was surprisingly pleased with the clear, concise definition I found on Strategic Planning Kit for Dummies’  website: “A strategy review monitors progress of the company from a strategic level, making sure that the objectives are on track.”  Paraphrasing the same source and putting it a marketing context, this differs from an operational review which looks at details of the marketing plan such as return on marketing dollars spent, message you are communicating and methods used to deliver that message.

Don’t get me wrong.  A quality review of marketing should be a top-down process (more…)

By |October 25th, 2013|Marketing|0 Comments