Fourth of July festivities always impress me. We really do know how to celebrate our liberty and our country! This year’s celebration got me thinking about business celebrations. And therein lies this week’s Lesson Found.
I’ve experienced many company parties and celebrations but two stand out in my memory. (more…)
I was on a bicycle ride recently when another cyclist sprinted past me. I immediately picked up my speed to catchup. That effort is where this week’s Lesson Found begins.
My instinct was to use this cyclist as a pacer to increase my own speed. (more…)
Which would you prefer: A guaranteed $750,000 now or a possible $1,000,000 that you only get if everything goes according to plan? This was likely the question Burger King marketers had in mind when deciding to offer a subscription for a daily cup of BK Café. BK’s decision is the catalyst for this week’s Lesson Found: Packaging products and services to increase cash flow and boost sales. (more…)
Childhood friends Adam Lowry and Eric Ryan co-founded and built Method natural cleaning supplies into a $100 million brand. And, like many family and other partnerships, the path toward success was not always smooth. How the two navigated past conflict is a Lesson Found.
Featured on How I Built This with Guy Raz, the friends/partners discussed their path to success and described, as I refer to it, the “Screech Method” of conflict avoidance. (more…)
Running a business and running a marathon have much in common including both the owner and the runner are in it for the duration. Thus, Des Linden’s “training regimen” leading up to winning the 2018 Boston Marathon offers a Lesson Found for owners.
After ten years of running in Olympic and other major marathons, Linden finished 4th in the 2017 Boston Marathon. Desiring to finally break through to the winning spot, Linden cut short her normal break and quickly returned to training with even greater intensity than before. The result (more…)
By now, we’re all tired of hearing about Brexit. But if you look beyond the political antics, Brexit offers valuable Lessons Found on contingency planning for businesses. Here are a few examples. (more…)
Whether you’re an Apple fan or detractor, all can agree the iPod and iPhone technology are extraordinary successes. The stories of how Steve Jobs and Apple accomplished this are legendary. Organizational guru Simon Sinek summarizes it in one word: “Perspective”. When planning exit strategies, business owners should embrace Apple’s perspective to maximize their company’s valuation and sustain their legacy.
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How many pirates can you name? I’ll bet the first (and maybe only) one is Blackbeard. That is a testament to Blackbeard’s genius at branding! The foundation of this genius is Blackbeard’s consistent alignment of his branding with his “company’s” mission. And Blackbeard’s genius offers us all a Lesson Found. (more…)
Your annual client meetings are preceded by analysis of their financials and ensuring covenants of loan agreements are still within bounds. Next you spend time with the clients to ensure their business is on track. But how much time do you put into digging deeper into the long-term general welfare of the client and their business? Is this even your responsibility since the bank’s investment is protected with collateral and insurance policies?
The answer to the question depends on your bank’s marketing strategy. If your marketing is (more…)
You carefully analyze your client’s needs to create an appropriately balanced portfolio for them. You then diligently manage the portfolio by continuously monitoring corporate earnings, the markets and the economy. But for most business owners, their largest single asset is outside your control. That asset is their company.
What is your responsibility for maximizing the value of your client’s company? After all, that is (more…)