I recently googled “strategic review” and was surprisingly pleased with the clear, concise definition I found on Strategic Planning Kit for Dummies’ website: “A strategy review monitors progress of the company from a strategic level, making sure that the objectives are on track.” Paraphrasing the same source and putting it a marketing context, this differs from an operational review which looks at details of the marketing plan such as return on marketing dollars spent, message you are communicating and methods used to deliver that message. Don’t get me wrong. A quality review of marketing should be a top-down process
-
What is a “Strategic Marketing Review” & Why would I ever need one?
What is a “Strategic Marketing Review” & Why would I ever need one?
The Small Business Forum: Meeting Format
“One of the toughest things about starting a business is the feeling of loneliness and isolation. Here are some ways to burst through the loneliness: Join peer business group; Build a trusted team; Plan regular networking lunches.” Adapted from Martin Zwilling on BusinessInsider.com
Contact Us
Send Us A Message To start the conversation, fill out the form below or call us at 717.439.6254.
Services
Is progress toward achieving your goals elusive? Do you feel like you’ve lost your original passion or stuck by the daily challenges of running your business? As the owner or CEO, do you feel isolated and in need of an impartial, fresh perspective? Mark provides the guidance and advice essential to breaking this cycle.