Two experiences reminded me of the importance and scope of branding. The first happened when I added a new website address meant to reinforce my branding, StrategicBizGroup.com, and then created this email address using that URL. The result was a number of you asking which of my emails to use.
Also, a few of my clients have recently asked for feedback on their logo, using the words “branding” and “logo” interchangeably. This channels the marketing teacher in me which immediately starts to explain the difference between a “logo” and “branding”. (more…)