My 20-year old son, Jeremy, and I often discuss various business-related topics.  Recently that topic was the “sunk cost fallacy”* which I explained is the mistake of using money and time already sunk into a project as the deciding factor to continue the project.  A junior studying computer science, Jeremy immediately compared this to “coding” (aka writing computer code).  This relationship between sunk costs and coding is this week’s Lesson Found. (more…)