Your annual client meetings are preceded by analysis of their financials and ensuring covenants of loan agreements are still within bounds.  Next you spend time with the clients to ensure their business is on track. But how much time do you put into digging deeper into the long-term general welfare of the client and their business?  Is this even your responsibility since the bank’s investment is protected with collateral and insurance policies?

The answer to the question depends on your bank’s marketing strategy.  If your marketing is (more…)