It’s Girl Scout Cookie season.  And the Girl Scouts’ new alliance to promote their cookies is the source of this week’s Business Lesson Found.

When you indulge in Girl Scout Cookies do you ever think: “This would make a great cake!”  The Girl Scouts have teamed with the Food Network to make this a reality. In a new show, Girl Scout Cookie Championship, bakers are challenged to feature the cookies in original baked goods.  From a marketing perspective, this show is a great way to extend the Girl Scouts’ reach. (more…)