Contact Us Today! 717.439.6254|mark@strategicbizgroup.com
  • Building Sales – 1 Cookie at a Time Building Sales – 1 Cookie at a Time

    Building Sales – 1 Cookie at a Time

Building Sales – 1 Cookie at a Time

It’s Girl Scout Cookie season.  And the Girl Scouts’ new alliance to promote their cookies is the source of this week’s Business Lesson Found.

When you indulge in Girl Scout Cookies do you ever think: “This would make a great cake!”  The Girl Scouts have teamed with the Food Network to make this a reality. In a new show, Girl Scout Cookie Championship, bakers are challenged to feature the cookies in original baked goods.  From a marketing perspective, this show is a great way to extend the Girl Scouts’ reach. (more…)

  • Is your company in shape for a long or fast ride? Is your company in shape for a long or fast ride?

    Is your company in shape for a long or fast ride?

Is your company in shape for a long or fast ride?

I was on a bicycle ride recently when another cyclist sprinted past me.  I immediately picked up my speed to catchup. That effort is where this week’s Lesson Found begins.

My instinct was to use this cyclist as a pacer to increase my own speed. (more…)

  • Increasing cash flow through innovative packaging Increasing cash flow through innovative packaging

    Increasing cash flow through innovative packaging

Increasing cash flow through innovative packaging

Which would you prefer:  A guaranteed $750,000 now or a possible $1,000,000 that you only get if everything goes according to plan?  This was likely the question Burger King marketers had in mind when deciding to offer a subscription for a daily cup of BK Café. BK’s decision is the catalyst for this week’s Lesson Found: Packaging products and services to increase cash flow and boost sales. (more…)

  • Business Planning vs. The Alternative Business Planning vs. The Alternative

    Business Planning vs. The Alternative

Business Planning vs. The Alternative

When I think of the need for planning, I’m reminded of the husband who volunteered to plan and prepare Thanksgiving dinner for his wife’s extended family.  Following his well-meaning plan, he started preparations the evening before including taking the turkey out of the freezer.  It was still frozen the next morning when he went to start cooking it.  Needless to say, his wife was not happy.  But at least his plan included ample appetizers, side dishes and desserts.  Imagine what it would have been like had there been no plan!

Businesses are a lot like Thanksgiving dinner.  A poorly thought out plan will result in crisis.  Having no plan leads to (more…)