A recent article highlighted 94-year-old Martin Gerstell’s regular use of Uber. Uber’s and Lyft’s efforts to market to Mr. Gerstell and his peers are the inspiration for this week’s Lesson Found.
It seems counterintuitive for Uber and Lyft to be directing marketing toward seniors. But a closer look reveals the opportunity. (more…)
Speech scientist Rapul Patel remembers watching a little girl and a grown man conversing but only hearing one voice, no matter who was talking. That is where our Lesson Found begins.
The little girl and grown man were both using synthetic voice devices that generated the exact same adult-male voice. Clearly, that voice did not accurately represent the individuality of at least one of the speakers. Situations like this spurred Dr. Patel to found VOCALiD, (more…)
Eight decades after its introduction, the last Volkswagen Beetle rolled off the assembly line on July 10th. The innovations that extended the Beetle’s life are the source for these Lessons Found.
Total sales of the VW Beetle topped 23 million cars, making it the world’s fourth most popular car model. This success is based on a history of innovations well beyond model updates. For example, the Beetle’s “Think Small” advertising campaign was (more…)