I was on a bicycle ride recently when another cyclist sprinted past me. I immediately picked up my speed to catchup. That effort is where this week’s Lesson Found begins.
My instinct was to use this cyclist as a pacer to increase my own speed. (more…)
Which would you prefer: A guaranteed $750,000 now or a possible $1,000,000 that you only get if everything goes according to plan? This was likely the question Burger King marketers had in mind when deciding to offer a subscription for a daily cup of BK Café. BK’s decision is the catalyst for this week’s Lesson Found: Packaging products and services to increase cash flow and boost sales. (more…)
How many pirates can you name? I’ll bet the first (and maybe only) one is Blackbeard. That is a testament to Blackbeard’s genius at branding! The foundation of this genius is Blackbeard’s consistent alignment of his branding with his “company’s” mission. And Blackbeard’s genius offers us all a Lesson Found. (more…)
Two experiences reminded me of the importance and scope of branding. The first happened when I added a new website address meant to reinforce my branding, StrategicBizGroup.com, and then created this email address using that URL. The result was a number of you asking which of my emails to use.
Also, a few of my clients have recently asked for feedback on their logo, using the words “branding” and “logo” interchangeably. This channels the marketing teacher in me which immediately starts to explain the difference between a “logo” and “branding”. (more…)