Which would you prefer: A guaranteed $750,000 now or a possible $1,000,000 that you only get if everything goes according to plan? This was likely the question Burger King marketers had in mind when deciding to offer a subscription for a daily cup of BK Café. BK’s decision is the catalyst for this week’s Lesson Found: Packaging products and services to increase cash flow and boost sales. (more…)
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Branding with a Mission: Could your branding last 300 years?
Branding with a Mission: Could your branding last 300 years?
How many pirates can you name? I’ll bet the first (and maybe only) one is Blackbeard. That is a testament to Blackbeard’s genius at branding! The foundation of this genius is Blackbeard’s consistent alignment of his branding with his “company’s” mission. And Blackbeard’s genius offers us all a Lesson Found. (more…)
Business Bankers: Getting to the heart of your client’s business
Your annual client meetings are preceded by analysis of their financials and ensuring covenants of loan agreements are still within bounds. Next you spend time with the clients to ensure their business is on track. But how much time do you put into digging deeper into the long-term general welfare of the client and their business? Is this even your responsibility since the bank’s investment is protected with collateral and insurance policies?
The answer to the question depends on your bank’s marketing strategy. If your marketing is (more…)
Financial Advisors: Have you discussed your client’s largest asset with them?
You carefully analyze your client’s needs to create an appropriately balanced portfolio for them. You then diligently manage the portfolio by continuously monitoring corporate earnings, the markets and the economy. But for most business owners, their largest single asset is outside your control. That asset is their company.
What is your responsibility for maximizing the value of your client’s company? After all, that is (more…)