The president of a local company (and now a client) initially said to me: “I’d like to work with you but taking that time would be taking me off-mission.”  That is not the first owner who expressed concern about going “off-mission” and letting things lapse back at the office.  This always leads into a discussion on the different meanings or uses of “mission”: the standard or military definition versus when paired with the word “statement”. (more…)