A large portion of my career has been spent analyzing numbers.  I have been blessed (or, some would say, cursed) with an ability to see stories in numbers.  Once, an intern handed me an incredibly dry report which only reported the numbers from a market research study.  I told her to go back and find the story in those numbers.  The report she came back with (and with a little guidance) laid out a road map product management needed to create a successful marketing campaign.

Owners need to know their numbers and be able to find the story in those numbers. (more…)