As business owners we are driven to achieve success. It is who we are. And it is why we are entrepreneurs; working harder than most with higher risk so we can experience that success.
Failure is anathema to our very being. But, by taking the precaution of contemplating failure we increase our chances for success. Harvard Business School Novartis Professor of Leadership and Management Amy Edmonson studies why businesses fail and suggests four questions you need to ask before starting a new venture in order to avoid failure. (more…)